What does the unsubscribe tag look like to my list?
We don't recommend using unsubscribe links since most spam filters automatically mark the email as spam as a result. You are still CAN-SPAM compliant by providing a written opt-out to your emails.
When you include an unsubscribe tag into an email, it will look like this:
If a lead clicks the unsubscribe link, they will be directed to this page: