Why commit to 12 months?
Success in outbound marketing can take a few months to get your message dialed-in, your target market right, the perfect offer, etc. It also depends on the consistency and timing of your message.
We recommend viewing outbound lead generation as a campaign. Like most marketing campaigns, you're going to want to test different subjects, offers, and calls to action over a longer period of time.
The benefits of committing 12 months to an Automate or Dominate subscription is that you save $198 and $298 per month ($2,376 and $3,576 per year) while running and testing this campaign.