What are some best practices and tips for cold email?
The 3 most important parts of a cold email:
1.) Subject line
2.) One call to action
3.) Reiterate the single call to action
Important concepts and notes to apply to your sequences:
-All interest is self interest; what’s in it for the potential client to open your email and respond?
-Put yourself in their shoes.
-Would you open your email based on your subject line?
-Would you respond to your email based on your call to action?
-Write like you talk
-Go for a conversational tone
-Read your email aloud; if it doesn’t sound like something you’d say naturally in conversation, go with something else
-Deliver value throughout your sequence (all interest is self interest; what’s in it for them?)
-Don’t waste email space by asking how the day is doing, saying you’re following up/touching base/checking in, or mentioning that you’ve emailed them in the past with no response. If you’ve emailed them in the past with no response, there’s most likely a reason so pointing this out accomplishes nothing.
-Focus on the lead, the problem they are facing, and most importantly the emotions related to that problem. Emotion is the biggest driver of interest and curiosity. From there, focus on how you can solve that problem for them.
-Keep it short and to the point
-Avoid lengthy emails
The four factors of success with cold email:
1.) Offer: https://www.leadfuze.com/sales-pitch/
2.) Ideal customer profile: https://www.leadfuze.com/ideal-customer-profile/
3.) Consistency: (example: if you’re trying to become a professional basketball player, you don’t give up because you miss a shot. You perfect your shot to become a professional → if you’re trying to master cold email, you don’t give up because you don’t see immediate success. It takes perfecting your “shot” and testing to see what works best)
4.) Timing: ties in with consistency. Someone who doesn’t need your service now may need it in 6 months.