What is the COCO template?

What is the COCO template?

The COCO template is an email template users have had success with across various industries. Each letter in COCO stands for a step within an email sequence.

COCO Template
C- Email 1-Curiosity email
O- Email 2-Objections email
C- Email 3-Case study email
O- Email 4-Offer/ValueProp email

Here's a video that helps explain the COCO template:

Email 1: Curiosity email template

Subject line: <Most important part of cold email>

Hello {{.FirstName}},

<Problem client is facing>

<Context of the problem>

<Open ended question>

Best,
<Your name>
<Company Name>
<Company address>

P.S. If you’re not the right person to contact about this let me know; if you’d rather I not follow up you can let me know that too!

Email 1: Curiosity email example

Finding new business is a challenge both of us face.

Most people don't consistently look for new clients because they don't have the time; they're too busy working with current clients.

How much would {{.CompanyName}} grow if you were consistently looking for new clients while doing real work?

Best,
Will

P.S. If you aren't the right person to contact about this, let me know. If you'd rather I not follow up you can let me know that too!

Email 2: Objections email template

Hello {{.FirstName}},

<Two problems client is facing>

a.) <Problem 1>

b.) <Problem 2>

<Ask which of these is them>

Best,
P.S. Reply a or b to let me know which of these problems concerns you most

Email 2: Objections email example

Hello {{.FirstName}},

Two reasons people don't look for new potential clients are:

a.) They don't have the time

b.) They're unaware of the solution

Which boat are you in, {{.FirstName}}?

Best,
Will

P.S. Reply a or b to let me know where you're missing out on new clients.

Email 3: Case study email template

Hello {{.FirstName}},

<Reiterate problem or problems>

<Desired results> (specific positive benefit)

<CTA/Case study> (specific positive benefit)

Best,

<PS Reiterate CTA>

Email 3: Case study email example

Hello {{.FirstName}},

Lobster Digital Marketing is a company who came to us looking to automate lead generation. 

Within a month, we brought them nearly 2 new opportunities a day! (1.8 to be exact)

Check out this case study that shows how: https://www.leadfuze.com.agency-case-study/

Best,
Will

P.S. Click the link above to see how you can get 50 new sales opportunities a month.

Email 4: Offer/Value Prop Email

Hello {{.FirstName}},

<Reiterate Problem>

<Who you are [relate it back to back to problem and how you solve that problem]

<Benefits/Desired results[what you do]>

<Experience/more social proof [how you do it]>(optional)

<CTA>

Best,
P.S. <Reiterate CTA>

Email 4: Offer/Value Prop Email

{{.FirstName}},

Let's face it. Cold calling sucks. 

LeadFuze is an automated lead generation platform that helps companies have more sales conversations.

We do this through automatic lead generation and email because it's the only scalable outbound tactic.

Check out a free trial at www.leadfuze.com to start finding new opportunities.

Best,
Will

P.S. Click the link above for 25 free leads. 

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