How can I improve deliverability?
There are several factors to consider when it comes to deliverability. Timing of sent emails is certainly a factor, though we don't list that factor since we take care of that for you through how we send our emails.
Here are some factors that are important when it comes to deliverability.
a.) Age of domain
New domains have a 5 day probationary period where email service providers are vigilantly monitoring traffic. We don't recommend sending out emails through LeadFuze during the first 5 days of a brand new domain.
b.) Domain reputation
You'll want to consider the reputation of your domain. Tools like MXToolBox prove essential to knowing your domain reputation.
c.) IP reputation
Also, take note of your IP reputation. You can use a tool like MXToolBox to check for IP reputation as well.
d.) Inbound/outbound email ratio
Email service providers look at the number of inbound emails versus outbound emails. If your inbound/outbound ratio is too small, this is reason for ESP's to start monitoring your traffic. You can avoid this by signing up for blog posts, newsletters, and incoming emails. Check out StartUpDigest to easily sign up for incoming emails.
e.) Age of email address
If your email address is brand new, we always recommend starting slow and ramping up sending. Start by sending 5 new emails per day for 2 days, then 10 new emails per day for 2 days, 20 new emails per day for 2 days, and so on and so forth until you reach 50 new emails per day.
f.) Sending volume
If you're sending out too many emails, this has a major impact on deliverability. Start by sending 5 new emails per day for 2 days, then 10 new emails per day for 2 days, 20 new emails per day for 2 days, and so on and so forth until you reach 50 new emails per day. We don't recommend sending more than 50 new emails per day, as with a 4-5 step follow up this puts you around 200-250 new emails per day.
g.) Targeted messaging
Make sure you're sending to a specific target market with a targeted message that will resonate and be of value for that audience.